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  • The Hottest Modern Web Design Trends of 2023 You Need to Watch Out For

    In the ever-evolving landscape of web design, staying ahead of the curve is a must for businesses looking to make a lasting impression online. As we approach 2023, it's crucial to be acquainted with the latest trends that will shape the digital sphere. From innovative layouts to cutting-edge functionalities, here are the top modern web design trends you should keep an eye on: 1. Dark Mode Dominance Dark mode has taken the digital world by storm in recent years and shows no signs of slowing down. With its sleek and modern aesthetic, dark mode not only reduces eye strain but also adds a touch of elegance to websites. Expect to see more websites embracing dark color schemes to create a visually striking impact. 2. Immersive Multimedia Experiences Incorporating multimedia elements such as videos, animations, and cinemagraphs can elevate the user experience to new heights. Interactive and dynamic content not only captures users' attention but also conveys information in a more engaging manner. Get ready to witness websites that tell stories through captivating visuals and animations. 3. 3D Designs and Elements The use of 3D graphics and elements in web design adds depth and realism, creating a more immersive browsing experience. From 3D illustrations to interactive 3D models, incorporating three-dimensional elements can make your website visually stunning and memorable. Expect to see websites embracing the third dimension to stand out from the crowd. 4. Minimalist Navigation Simplicity is key when it comes to navigation design. Clean and minimalist navigation menus not only enhance usability but also contribute to a seamless browsing experience. With an emphasis on user-friendly interfaces, expect to see more websites adopting simplified navigation structures for effortless exploration. 5. Bold Typography Choices Typography is a powerful design element that can convey brand personality and evoke emotions. In 2023, expect to see web designers pushing the boundaries with bold and expressive typography choices. Whether it's oversized headlines or creative font pairings, typography will play a prominent role in capturing users' attention. As we look towards the future of web design in 2023, these trends are poised to redefine the digital landscape and shape the way we interact with websites. By staying informed and incorporating these innovative design elements, businesses can create captivating online experiences that resonate with their audience. For businesses looking to embrace these cutting-edge design trends and elevate their online presence, partnering with a Wix Affordable Website Design expert can make all the difference. With tailored solutions for small to midsize businesses, an SEO Specialist can help optimize your website for maximum visibility and engagement. Embrace the future of web design and stay ahead of the curve with these latest trends. Contact us at 219-973-3882 to learn more about how we can elevate your online presence and bring your vision to life. Remember, the key to success in the digital world lies in embracing innovation and staying one step ahead of the competition. Let's redefine the future of web design together!

  • AWDWIX.COM

    The Future Of Your Business Starts Here! Welcome To The New AWDWIX Website, with new services and the best website builder on the planet. wix.com . Wix Affordable Website Designing. Since the year 2000 We have developed custom  powerful  website designs, Whether you need to create a new website, enhance or modify your existing website, we have the expertise and experience to help you bring the world to your business.   We are committed to provide high-quality and cost-effective solutions for all your website design and development needs. Proud Partners with Wix.com since 2017 The Future Of Your Business Starts Here! Let Us Build Your Brand & Business With The Right Website Wix Affordable Website Design For Small To Mid-size Businesses And More!  Bringing The World To Your Business Let Us Build Your Professional Online Presence! What sets me apart from other Wix Website Designers, is that I’ll ensure that you’re totally satisfied and guarantee you a awesome website!  We have over 2500 happy clients!​ We Are One Of the Highest Level Wix.com Design Experts And Partners, And We Are Certified SEO Consultant Specialist! Seo Is Our Business. Digital Marketing Agency Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic​. We Are One Of the Highest Level Wix.com Design Experts And Partners, And We Are Certified SEO Consultant Specialist! https://www.awdwix.com/

  • New Wix Blog from the CEO & Co-Founder of Wix Avishai Abrahami

    To our users, my thoughts on AI: past, present and future Wix and AI go way back to 2016, when we launched Artificial Design Intelligence (ADI), our first AI website generator. Since then, we've continued advancing our offerings to enable you to grow your business and succeed, leveraging the many opportunities AI brings. We’re turning the corner on something amazing, and we’re only at the beginning of how AI will transform Wix and the website-building experience. There are a lot of fantastic things you should expect to see released in the next year. Today, I'd like to highlight a suite of AI-powered capabilities that are already integrated into the Wix platform, many of which you probably already use. I also want to give you a glimpse into upcoming releases that will be available to you soon. Let's dig in. Available now: AI Text Creator AI Template Text Creator Alternative Layouts AI Image Creator Auto Background Removal and Auto Enhance Auto-Generated Trailer Product Descriptions Product Recommendations AI Domain Generator Coming soon: AI Site Generator AI Page and Section Creator Object Eraser AI Assistant for managing your business If you want to create a new website and you need content for all of the pages, including inner pages, you can use ChatGPT with our AI Template Text Creator. You provide a brief description of the website you want to create, and ChatGPT will create the text and content for the entire site. The tool will even make sure the text and the design are working well together. Now that you know you can use ChatGPT within the Wix Editor, I’m really excited to tell you that, with the power of modern AI, you can use it not only for text but also to enhance your designs. The first design tool I want to share seamlessly helps you change your sections layout. The Alternative Layouts tool gives you the ability to redesign parts of your website in a single click. High-quality images are an essential part of what makes a website look professional. Our suite of AI-powered image editing tools is designed to help you improve the visually significant attributes of your images. With the AI Image Creator, simply describe the image you want and a unique image will be generated for you. Read Full Artical Click Here https://www.wix.com/blog/avishai-abrahami-thoughts-about-ai Looking For Affordable Website Design Partners? We helped hundreds of agencies and small businesses to mid-size businesses achieve their goals. We Are Affordable Website Design! Get Online!!! Affordable Website Designing https://www.affordablewebsitedesigning.com/

  • The influencer marketing trends agencies need to know

    The past few years brought seismic shifts to the social media landscape, thanks to the rise of TikTok, Facebook’s massive rebrand initiative as Meta and Elon Musk’s rocky acquisition of Twitter. Authentic content is on the up (see: the rise of BeReal), and people are starting to lose trust in influencers. De-influencing, defined as the act of telling people what not to buy on social media, is trending after the now infamous Tarte Dubai trip, despite the industry growing tenfold since 2016. Is the influencer a dying breed? No, but the state of influencing is changing. Here’s what agencies can expect in the year ahead. The state of influencer marketing 2023 Although the influencer marketing industry was valued at $16.4 billion in 2022—an 18.8 percent increase from 2021 — it pales in comparison to the 42.3 percent increase from 2020 to 2021. Still, when people ask, “is influencer marketing on the decline?,” the answer remains a firm “no.” Here’s why: The huge spike in influencer marketing from 2020 to 2021 is largely credited to the pandemic, so those numbers would be hard to replicate in a year of standard consumer behavior. Still, the average growth rate per year from 2016 to 2022 actually exceeds it, at 46.9 percent, according to a recent Oberlo report. That’s not to say influencer marketing doesn’t have its controversies. At the end of January, beauty influencer Mikayla Nogueira rattled TikTok with a controversial sponsored post for L’Oreal where she was accused of wearing fake eyelashes to show the “after” of a mascara product, and has since been accused of editing other images on Instagram. It all raises an eyebrow towards the future of influencer marketing. So, what will influencer marketing look like in 2023? Partnerships might look different than they did in years past, but there are still opportunities to work with influencers. Here are some influencer trends to help your clients nail their social media strategy in the current climate. The rise of micro-influencers and nano-influencers One of the reasons consumers used to trust influencer recommendations is because influencers on social media felt like people they know — like friends. Once considered more trustworthy than traditional celebrities, many have since amassed enough of a following to elevate their status to something of a mini-celeb. To that end, it’s not always the biggest stars with the largest following that will have the greatest impact on your campaigns. Reach influencers with smaller audiences that best align with your target demographics. Micro-influencers (between 5,000 to 100,000 followers) and nano-influencers (fewer than 5,000 followers) operate within niche communities and typically receive the greatest levels of engagement. Indeed, brands exhibit a strong preference for working with nano- and micro-influencers over macro-influencers and celebrities, according to Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report. Thankfully, those are easier to find and connect with now than ever. The influencer pool only continues to expand — with some estimates putting the count at 37 million influencer accounts on a single platform today — and people continue to carve out more and more specific topics to specialize in. Agencies shouldn’t have a difficult time locating the best match for their clients, no matter how narrow the scope. Even better, sticking with smaller influencers is also friendlier on your clients’ budgets than trying to pin down those competitive celebrity accounts. It also enables you to work with more than one influencer, branching out by targeting different niche markets with different collaborations. AI influencers and computer-generated spokespeople Who can forget when Microsoft released Tay seven years ago, only to rescind the Twitterbot just 16 hours after launch when it started posting inflammatory and offensive remarks? More recently, LensaAI, an app that produces ‘magical avatars’ based on ten user-provided images has been accused of demonstrating sexism in AI. There’s still a lot to figure out in this space. The plus side of working with a virtual influencer is that you can fully control brand representation from these artificial entities if you oversee their output and don’t leave anything to automation. As the technology (and subsequently our collective understanding) develops, this may be something agencies and their clients will want to consider. User-generated content (UGC) Do you need to pay an influencer to become a fan of your client’s brand … or can existing fans and followers become your influencers? In some cases, fantastic testimonials and outspoken fans resonate so deeply with prospective customers that they can play a major role in decision-making and significantly increase conversion. Not to mention, this is a more authentic expression of your brand since you’re featuring people who truly want to share their positive experiences as opposed to people you’ve paid to do so. Start by interviewing real users, then turn their stories into influencer-worthy content that you can promote across social media. The longer-term collaborator It’s not uncommon for clients to jump at the opportunity to work with big, recognizable names. But their budget may only cover a one-time sponsored post. Instead, discuss the potential benefits of finding an influencer who is passionate about your client’s brand and willing to work with the company on a longer-term contract, involving multiple posts and mentions over time. Consistent content featuring your client’s brand will make the relationship feel more authentic to the influencer’s followers and generate stronger interest and higher conversion. For example, your influencer might share a post featuring your client on their account — and a few weeks later, appear at one of your client’s events (and post from it). This is especially useful if you find local influencers who can make regular appearances or those who have lots of connections within the community your client is targeting. Some ways to find them: Browse LinkedIn to learn who’s connected to your client’s industry-relevant groups Research local events and learn about keynote speakers and organizers; attend those where networking might help you get a better grasp of the key players are in the local area Monitor what your audience is sharing and talking about; your perfect influencer might not have the highest following on a personal account, but they might still be generating buzz among the groups that best represent your demographics These deeper relationships can go beyond a series of social media posts, developing into long-term brand ambassadorships. Such influencers can also provide valuable insights for new product development and offer creative input for marketing campaigns. The in-house-fluencer Who says companies can’t create their own influencers? Put an existing employee in the spotlight on social media and boost their presence among the brand’s target audience. In some cases, a clear candidate might come to mind — whether it’s an entry-level hire with an acting background, or a particularly charismatic CEO or other senior leader. Agencies can offer their assistance in assessing the best candidate to ensure their personal brand aligns with the needs, values, and messaging of the company. For B2B marketing, this strategy is commonly employed by having senior leadership teams post “wins” and industry insights on LinkedIn — it can be further amplified by appearances at conferences, webinars, and other events. For B2C marketing, highlighting one individual’s presence across customer-facing channels and encouraging direct engagement between the in-house “celebrity” and customers can enhance trust. It’s always easier to connect with an individual than a company, but no one says that individual has to be a stranger with 30K followers and a mastery of Instagram filters. Sometimes, it's better if it’s someone less known - but more real. Find this article useful? Discover more industry insights, agency best practices and inspirational stories when you join the Wix Partner Program.

  • How to Start a Blog and Monetize it in 2023

    If you’re wondering how to create a blog, you’ve come to the right place. As a blogger myself, I can tell you it’s a rewarding way to hone your writing skills, explore new ideas, and build an online presence that revolves around your passions and expertise. You’ll get the chance to inspire, educate, and entertain your readers - and as your blog grows, you can even start making money and turn it into a full-time job. In other words, blogging is the first step toward finally pursuing your dream job or favorite hobby, so you really can’t go wrong. While starting a blog might seem daunting, I’m going to walk you through every step to make it as smooth as possible. The process is actually quite easy, and you’ll have your blog up and running before you know it. In this step-by-step guide, you’ll find all the guidance and tools you’ll need to start a blog. You’ll learn how to get your website off the ground, write your first blog post and draw in loyal readers. Sounds exciting? Let’s dive in. How to start a blog Choose a blogging platform. Use a platform that offers customizable templates. Pick a hosting platform. Consider a platform with good bandwidth, uptime and customer support. Find the right niche. Narrow down your theme and have a specific audience in mind. Select a blog name and domain. Choose a descriptive name that piques readers’ interests. Set up and design your blog. Include imagery and effects that reflect your theme. Brainstorm blog topics. Write down all your ideas before narrowing down topic selections. Write your first blog post. Engage your audience with a killer title and use headers to make the content skimmable. Create an editorial calendar. Create a calendar to help you publish consistently and hold yourself accountable. Promote your blog. Use marketing strategies to expand your reach. Make money blogging. Take advantage of opportunities to monetize your blog. In this complete A to Z tutorial, we’ll cover everything from choosing your blogging platform to making money from your written work. With a little bit of guidance, you can get your blog online in 30 minutes or less. This is going to be the most comprehensive advice you’ll find on building a blog from scratch. If you want to start a blog fast, though, feel free to use the numbered steps above as a quick cheat sheet. You can go directly to the step you need the most help with, or grab a cup of coffee and read it all the way through. What is a blog? While a blog can encompass an entire website or simply be its own section of a website, this is a place to share content about a topic you’re passionate about. A blog will typically include both written and visual elements published in an easy-to-read, article format so visitors can swiftly browse and find what they’re looking for. And with over 31.7 million blogs in the US alone, you can literally find blogs about every subject out there, from home renovation to baking to local business marketing strategies. Once you’ve established a community of readers, the possibilities are truly endless. Why start a blog? People start blogs for a variety of reasons, some of which include: Share your ideas with the world. Sometimes you just want to be heard and get your ideas out into the universe. This is where a blog can help - it’s a form of communication and space that’s entirely your own. You can use your creativity and passion to create a space customized exactly to your liking where you can share your ideas, expertise and experiences. Promote a product or service. Blogging for business is a great way to engage potential customers and provide more information about a product or service. Additionally, blogging does wonders for a website's SEO. Earn revenue. Blogging can be lucrative with time and continued effort. The best way to see the monetary fruits of your labor is by posting quality content regularly that draws in new readers and brings more traffic to your website. This will help your blog gain advertisers and can also boost your status as an online influencer, which can open up the door for affiliate marketing. Build an online community. Thanks to the internet, we no longer need to live in the same city, state or even country to feel connected to others. A blog creates a space to share your story, ideas and start conversations with people all over the world with mutual interests. A blog typically has a comments section where your readers can speak with you directly, allowing you to engage in conversation and build relationships. Now that you have a better understanding of the reasons behind starting a blog, let's explore the steps you need to take to create one, from ideation to publication.

  • Wix Media Optimization: Tips for Adding Images to Your Site

    Web design and performance, the Wix Editor and you—these are some of the perfect pairs that make sure Wix websites are outstanding to the eye, and seamless to browse. When you create a website, your site’s look and feel is just as important to your end user as its performance. While you build your web design’s visual story using imagery—for example, product photos, artwork or event videos—these elements have the potential to slow down your site if they’re uploaded without proper optimization. Thankfully, working with the Wix Editor and making a website with Wix means that the foundations are covered and performance doesn’t come at the sacrifice of your site’s appearance and style. Still, every now and then you could run into questions about which format or size of imagery to use (“Should I upload a PNG or a JPG?”). As lead designer for Wix’s Visual Innovation Team, I'm here to break some myths about image optimization, and give you my expertise as a guide. After reading this article, you’ll know exactly when to choose what format, and why. You’ll gain more tips on how to optimize your images and media so your site looks good and performance great. Why is image optimization important for web design? According to Think With Google, your website’s bounce rate can increase by 32% as page load time increases from one to three seconds. This emphasizes how crucial usability is to your website's success: visitors value loading speed just as much (and in some cases, more than) they value its aesthetics. 10 best media optimization practices for your Wix site Website imagery plays a big role in the visual story your site will relay to visitors. But without quality visuals and a normal loading time, visitors won’t have the chance or the patience to engage with your design. You’ll always want to upload the best quality image available. For starters, this means finding imagery and media that both look great, but will upload speedily. When building a website with Wix, things like compressing images to reduce them to an ideal downloadable size are done automatically through the Wix Editor. Once your images are uploaded and added, the Wix Editor compresses them to reduce upload time, optimizing your media’s performance. Follow these best practices: 01. Upload the right image sizes Generally speaking—and in the specific case of designing a site on Wix—your file should be no bigger than 25MB (or 15MB when it comes to GIFS) to ensure efficient loading. In addition, you’ll want to start with an uncompressed or RAW file to preserve your visual’s quality. This refers to a file that includes all of the image’s original data, and has not been reduced in byte size. 02. In most cases, choose JPG over PNG JPG images—the most common format—are usually much smaller than the equivalent PNG images—sometimes as much as 10 times smaller. Due to the smaller size, you’ll want to opt for a JPG over a PNG (Portable Network Graphic). When deciding between a JPG or PNG on your site, keep in mind that these two formats are also resized in different ways. JPG uses algorithms to reconstruct only an approximation of the original data when resized and delivered over the web. This is called lossy compression, which means some of the original data is permanently removed or “lost.” When PNGs are resized, the format uses a compression algorithm that allows original data to be perfectly reconstructed (known as loss-less compression). Essentially, when you want to retain the quality of your images, you might opt for a PNG. The trade-off here means working with larger files that can potentially harm your site’s performance. Tip: In the couple of cases below, however, you will want to choose a PNG over a JPG. You require transparency in the image (e.g. you want the subject of the image, or the foreground, to appear as though it’s been cut out). You need extreme high quality and sharpness, like in images with small text (e.g. a screenshot) or richness in colors (e.g. gradients). 03. Adjust the default compression of your images to improve sharpness When adding images to your web design, you’ll likely find that whatever platform you’re working with has their own default when it comes to the compression of images. After uploading your JPEG or PNG file to the Wix Editor, for example, it will reduce its compression to a default of 90% quality. However, by using the image sharpening tool you can choose an alternative compression size to adjust the sharpness level of all individual images across your site (excluding galleries). 04. Don’t stress about lazy loading—it’s a good thing As you scroll through your site, you may notice that images appear blurry for a microsecond, before fully uploading. Have no fear: that’s known as lazy loading, and it’s a placeholder for the real (optimized) image. To see something fast on your site before the “real” image fully loads, the web will first show a small, blurred version—and here’s why: A browser “lazily” downloads the best quality images to optimize them for the display’s dimension (aka, pixel perfect images). As images scroll into view, the high-resolution images download, replacing the Low Quality Image Placeholder (LQIP) currently displayed instead. LQIP also helps your website’s SEO, since it provides search engines with indexed images, instead of a blank or a broken image icon. 05. When to use SVG vs. PNG Scalable Vector Graphics, also known as SVGs, are delivered in an XML-based format. Mathematical formulas are used to build high quality images, such as Wix’s Vector Art. An SVG has vector-based contents, instructing the browser what to display through a complex network of lines, dots, shapes and algorithms. That makes SVG more malleable than a PNG, since its size depends on the number of elements and “nodes” it contains. PNGs are raster-based formats (as opposed to the vector format of SVGs) and they’re made up of a fixed number of pixel grids that are high quality, but difficult to resize. SVGs remain sharp on every resolution and size, even if the viewport’s dimensions change. When considering the performance burden of the image’s size, use SVG instead of raster formats like PNG, unless the SVG is VERY complex (e.g. an SVG depicting the coastline of Norway) and the element’s actual dimensions are, in comparison to the image, small. Tip: To make the most of SVGs on your Wix site, upload SVG files with weights of up to 250KB. In addition, be sure to avoid content that may potentially cause security issues or browser crashes, since Wix will automatically remove them from your site. For example: SMIL animations contain some insecure content and harm runtime performance, thus modern browsers do not support them. CSS animations are currently not supported 06. Choose the right video formats With wider angle ranges, lengthier messages, entertaining animation and more, videos help website visitors effortlessly engage with more content. Whether promotional or purely decorative, stick to these fundamental rules to ensure your videos will appear in the highest quality, without affecting page load speed. Wix wants users to have more design freedom therefore, our website infrastructure and media servers optimize for video from the get-go. Simply upload the best quality video available to you. As a rule of thumb, videos uploaded to Wix your video should be a maximum of 1GB. You should also choose one of the following compatible formats: AVI MPEG MPG MPE MP4 MKV WebM MOV OGV VOB M4V 3GP DivX XVID MXF WMV M1V FLV M2TS As part of optimized media delivery, the Wix Video Player will always use MP4, regardless of the initial format, since all browsers and devices can stream MP4. The video player also transcodes videos into three qualities (1080p, 720p and 480p) to play on different devices and screen sizes. Whether a fast-moving car or a slow-motion blooming flower, Wix’s video profile compressions are optimized for the most common bitrate range to provide the best networking delivery (bitrate refers to how many bits of data can be processed within a certain amount of time). These set components “choose” which video quality and dimension to stream by a logic of the video dimension with the available qualities. 07. Select the right color video background Wix displays video backgrounds as “fill mode,” meaning parts of videos may be cropped or hidden. That said, the video content itself will appear to cover all of the component’s dimensions. Video components are calculated based on the full dimensions of the media being uploaded, and not only the visible parts. In this case, you may want to add a color space to make up for the rest of the background and give visitors the best aesthetic experience. Keep in mind that different browsers use different color spaces, so when you use a color as a video background and select the same color as a page background, these color spaces will look different on different browsers. One possible solution to overcome the color variation is to define a transparent background for the video. 08. Choose video over GIFS (mostly) A GIF (Graphic Interchange Format)’s simple animation can catch the attention of visitors and uplift your web design. However, GIFs come with a few drawbacks: You can’t control playback on your site, which can harm performance, accessibility and the overall user experience. GIFs also will only start playing when all content frames are available. Since you cannot optimize GIFs web streaming, websites with multiple GIFs can significantly slow down a page’s loading speed. If you’re deciding between a GIF vs. video, stick with the latter. Videos support almost unlimited color palettes, controlled playback and can be optimized for web streaming. Videos will also start playing on the web once the first frame is available. Use GIFs in these cases on your Wix website: If your content animation contains a few frames and a small dimension size (e.g 100X100) you should use a GIF. When you have text content in your video and you want to maintain readability. 09. Elevate your design with VideoBox and Video Mask Break free from the conventional concepts of video players with Wix’s unique VideoBox and VideoMask design elements. Without hurting the performance, these advanced tools allow users to customize their video’s look and feel by applying different shapes and filters. 10. Make your own transparent videos While MP4 videos are the standard for streaming video on browsers today, they do not allow for transparency. Wix’s Transparent Video collection consists of MP4 files, arranged in such a way that they will start playing as soon as the page finishes loading. Our users can also upload a transparent video of their own, and Wix will automatically convert it into an MP4 that can play on any browser as transparent. To upload your own transparent video, you’ll need one of the following formats that supports an alpha (transparency channel). These files should also be a maximum of 1GB: Apple Animation (MOV) Apple ProRes 4444 (MOV) PNG Sequence (MOV) GoPro Cineform (MOV) AVI uncompressed (AVI) vp6a Flash Video (FLV) vp8 & vp9 (+alpha) (WebM) Tip: Don’t upload a transparent video with a first frame that’s blank or black. It will not be seen at all before it begins to play. And make sure to export the video without the audio channel to not display the sound icon. Need A Website Give Us A Call 1-219-973-3882 Check Out Our Website At www.wixwebsitedesigning.com

  • Website Redesign: Tips, Examples + a 10 Step Checklist

    A website—whether it’s for business or personal use—presents your brand or business at its finest to existing and potential customers alike. And just like the rest of the online world, your site should evolve and change over time, staying as fresh as the service or product you provide. A big part of designing a website is everything that happens after pressing the ‘publish’ button—from ongoing updates and tweaks, to promotion across different channels. Yet, after a certain period of time, you'll find you require a more encompassing website redesign. n this article, we will cover everything you need to know about redesigning a website and if it’s time to change yours. What is website redesign? Website redesign is a basic part of website maintenance. Effective redesign improves both a website’s functionality, as well as its looks. A redesign should therefore address a site’s content, user experience, SEO practices and mobile optimization, alongside its web design. Website redesign vs. website refresh Understanding the difference between a refresh and a complete overhaul mostly relates to the project scale. For example, a simple update to your website’s color palette, typography or subtle UX adjustments to specific pages is considered a refresh. However, if you want to make these changes to your website’s visual identity at the same time as major changes—like updating the site or a page’s infrastructure, code or overall functionality—this would be a good time to fully redesign your website. Remember, you’ll never really finish your website. You’ll always make minor updates and adjustments based on user experience and feedback, product changes or business growth. These small, continual changes make up your day-to-day website management. You should invest in good website management over redesigning or refreshing to ensure your brand's overall growth and success. How often should you redesign your website? Let the following factors help you gauge whether you should redesign your website: Company updates, rebranding or new business goals. If your business or brand has recently gone through a rebranding process or updated major company goals like your brand purpose, mission or vision statement, this might be the right time to redesign a website. You want to ensure that your awesome website accurately represents the company values and ideals. Website performance. Does your website perform the way you anticipated? For example, does your site traffic convert users? How much time do users spend on specific pages? How do your new and returning users behave on your site? These questions can help you better understand your website performance. Tip: With Wix website performance, you can trust on reliable infrastructure and real-time monitoring to collect your site’s performance data. Budget increase or decrease. Thriving businesses often have the budget to invest in a full-scale website redesign—but not so much for businesses with tight budgets. If small tweaks can help convert more users to boost sales, then consider a website refresh. Industry changes. Imagine all your competitors suddenly integrate new technology into their websites. This may lead you to consider changing your own website, too. Also consider how the greater industry may impact your decision. For example, when Google first switched to mobile-first indexing, it pushed everyone in the industry to create and design mobile-friendly websites to maintain organic search traffic. Time. Depending on the project’s scope, a website redesign may take longer than you anticipate. Sometimes uncovering certain issues can lead to other problems along the way. If you decide to pursue a website redesign, consider the time and effort needed to do it right. Need A Website Redesign Give Us A Call 1-219-973-3882 Checkout Our Website At www.wixwebsitedesigning.com

  • How to Build a Homepage: 5 Design Tips

    Homepages are kind of like digital welcome signs that greet people when they visit your site. Having a beautiful design isn’t enough—if you want to keep visitors glued to your created website, you need to have a homepage that functions as an uninterrupted environment for them. Here are the basic elements for creating a homepage that draws visitors in deeper, while staying true to best web design practices. How to build a homepage Keep your layout clean and easy to navigate Avoid high resolution images Ensure your color scheme and background work well Optimize your homepage buttons Update content regularly 01. Keep your layout clean and easy to navigate Keeping your homepage’s layout clean and clutter-free is essential. Site visitors tend to feel overwhelmed if they’re presented with an excessive amount of info and images. You will come off more organized and professional if your site’s content is well thought-out and tidy. Do: Choose a layout that is clean and easy to navigate. Make sure that all of your most important content and images are kept above the fold, where your viewers eyes will most likely see them. Don’t: Avoid cluttering your homepage with too many images, icons, clip art, banners, never-ending text and so on. No one wants to sort through a messy page. You can also take further inspiration from these homepage design examples. 02. Add high resolution images A picture is worth a thousand words, right? When it comes to your homepage, this saying rings true. Photos have the ability to let your visitors know what you and your website are all about. If you don’t have access to high caliber photos, you can choose from the Wix Collection of professional-grade images. Simply follow these steps: go to the Wix editor → Add → Image → Change Image → Free From Wix. You can also use this excellent resource for free photos. Strong images can do the job of countless lines of text – use this to your advantage. Do: Use high-resolution photos that will make your users want to see the other pages of your site. Nothing says unprofessional more than a bad quality pic. Don’t: There’s no need to add every amazing pic you have at your disposal. A few solid images should be more than enough. 03. Ensure your color scheme and background work well together These simple, yet important elements set the tone for your homepage and will probably be the same throughout all of your site’s pages. With that said, don’t you want to make sure that you pick wisely? The Wix editor makes it easy by giving you tons of beautiful backgrounds as well as handy preset color swatches called color palettes. You can click through them to see how they change the look of your site, or you can create your own customized palette. You can even upload one of your own images and set it as background. Looking for more inspiration? Check out these best website design examples. Do: Go with a color scheme and background that work well together and reinforce your brand. Don’t: Steer clear of adding too many colors and don’t pick a background that will steal the focus from your main images and text. 04. Optimize your homepage buttons Not every homepage will have or even need buttons, but if you’re going to use them you should use them right. Your buttons, or call to actions (CTAs), are gateways to other pages, websites, promotional items, product galleries, and so much more. If the purpose is to make people take action and click, you’re going to have to make them tempting. Do: Keep the wording of the CTA as clear and short as possible – do your best to keep it under 4 words. Don’t: Try not to let your CTA go unseen. If you want people to click through, don’t overlook the importance of placement. 05. Update content frequently You can’t have a perfect homepage without good solid text. Your first objective should be to ensure that site visitors immediately understand what your site is about. But remember, you’ll be able to go into more detail on the other pages of your website, so there’s no need to write a novel. For example: writing a bio about yourself on your homepage is just repetitive when you have a separate page titled “Bio.” Getting carried away and writing overly descriptive paragraphs is a surefire way to make your users fall asleep. Do: Keep your text fresh and current. Doing so will let readers know that your website is up to date and a dependable source of information. Don’t: Do. Not. Over. Do. It. In most cases, nobody is looking to settle down for a few hours to read all the text on your website. Be sure not to lose your visitors’ attention by going into way too much detail or repeating yourself when you just don’t need to. Visit Our Website At www.wixwebsitedesigning.com Check Out A few Of Our Websites!

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